Liza CichowskiNov 4, 20231 min readAre Sales Pitch Decks Dead? I Say No Way.Someone told me recently that sales pitch decks are obsolete. While I’m yet to speak to a client who doesn’t want me to create or improve...
Liza CichowskiNov 4, 20232 min readHow Learning Graphic Design Made Me a Better Product MarketerShould product marketers have graphic design skills? That’s what I asked myself when I started consulting. For me, the answer was yes....
Liza CichowskiNov 4, 20232 min readHow My Dog Made Me a Better Product Marketing ConsultantThis is my dog, Phoebe. And her ball. When I first adopted Phoebe, I really struggled to teach her to drop the ball. She would run away...
Liza CichowskiNov 4, 20231 min readHow I Changed My Career Path and Leaped Into Becoming a Product Marketing ConsultantBefore I was a consultant, I was a job hopper. My resume was a “who’s who” of the ad tech world. Throughout my career, I’d been through...
Liza CichowskiNov 4, 20233 min read5 Reasons to Bring a Product Marketing Consultant Onboard for Your SaaS StartupThere's a smarter, more flexible way to get the expertise you need without the cost of a long-term commitment So you're running a SaaS...