Liza Cichowski
Are Sales Pitch Decks Dead? I Say No Way.
Someone told me recently that sales pitch decks are obsolete. While I’m yet to speak to a client who doesn’t want me to create or improve...
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Liza Cichowski
Nov 4, 20232 min read
How Learning Graphic Design Made Me a Better Product Marketer
Should product marketers have graphic design skills? That’s what I asked myself when I started consulting. For me, the answer was yes....
Liza Cichowski
Nov 4, 20232 min read
As a Product Marketer, I Never Planned to Be a Salesperson, But Here I Am!
You know the saying that every B2B marketer should spend time as a salesperson? Well, nothing will give you more empathy for sales teams...
Liza Cichowski
Nov 4, 20231 min read
How I Changed My Career Path and Leaped Into Becoming a Product Marketing Consultant
Before I was a consultant, I was a job hopper. My resume was a “who’s who” of the ad tech world. Throughout my career, I’d been through...
Liza Cichowski
Nov 4, 20233 min read
5 Reasons to Bring a Product Marketing Consultant Onboard for Your SaaS Startup
There's a smarter, more flexible way to get the expertise you need without the cost of a long-term commitment So you're running a SaaS...
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