Are Sales Pitch Decks Dead? I Say No Way.
Someone told me recently that sales pitch decks are obsolete. While I’m yet to speak to a client who doesn’t want me to create or improve their pitch deck, it still got me thinking: Are pitch decks needed at all?
Here’s the thing: the question is irrelevant. Whether you use a presentation or you dive right into a product demo, you have to be able to communicate your value. And the best way to do that is by telling a compelling story that’s actually interesting to your target audience.
So, what makes a story compelling to a prospect? Things like this:
✨ You know what's going on in their world.
✨ You feel their pain
✨ You understand what they need
✨ You have effective solutions
✨ Your solutions work
✨ You can prove it
Some sales people are adept at weaving the story into a conversation and others need a deck. Either way, the whole sales team needs to be on the same page about your messaging. And that’s a job for product marketing!
I think pitch decks are alive and kickin’. But I know a great sales narrative is always essential.