Differentiation that Holds Up In-Market
Find the one thing your product does that no one can claim, and build your story around it.
A Sales Narrative Your Team Will Use
One story that works in front of a brand, agency, or publisher. No more decks that get re-written before every meeting.
Consistency Your Buyers Can Feel
Align your website, decks, product launches, and campaigns around the same core story, so your market position compounds.
Complexity Doesn't Translate to Value
Most consultants can understand the technology or simplify it, but rarely both.
MOST AD TECH PRODUCTS MAKE SENSE TO THE PEOPLE WHO BUILT THEM
Do these scenarios sound familiar?
Competitors win deals
Decks rewritten, nothing sticks
Website doesn't land
Buyers don't get it
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Content is stale and repetitive
Not ready to hire a full-time PMM
No one owns the narrative
Everyone hates the website
How Strong Products Become Easier to Buy
FOUNDATION
Rebuild the foundation
Get your audience, differentiation and core narrative right.
You get: ICP clarity, messaging blueprint, sales narrative
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SALES STORY
Turn strategy into a sales story
Built for adtech sales cycles, not a generic B2B template.
You get: competitor analysis, core sales assets, website messaging
ONGOING
Operationalize the narrative
Your website, campaigns, and sales conversations all reinforce the same position.
You get: content direction, campaign messaging, narrative consistency
03
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Trusted by Teams Building Complex AdTech, AI, and Data Products
By The Numbers
25+
Adtech and Martech Clients
22
Product Launches
30
Days to a Clear, Working Narrative
20
Years of Experience (8 as a Consultant)
"Liza was brought in to help streamline our product marketing strategy across multiple companies and product lines. She quickly proved her unique ability to cut through confusion and create compelling sales enablement programs."
Katie Grannell
VP, Marketing, Dun & Bradstreet
"Liza was a great partner to our team. She helped us to pull together a ton of disparate customer and product information into cogent messaging and content for our publisher audience, and was key to redeveloping our website to better engage with our audience."
Ju-kay Kwek
CEO, Switchboard Software
"Liza's work helped us to greatly accelerate our go-to-market efforts and hone in on our most valuable customers. She has deep knowledge of the ad tech ecosystem and a refined ability to shape messaging for many different personas across that landscape."
Bennett Crumbling
VP, Marketing, Optable