Product Marketing for B2B tech companies stuck sounding like everyone else

You don't have a demand problem.

You have a differentiation problem.

Let's build the narrative that makes you the obvious choice in your category.

Let's Talk

Clear differentiation strategy

Position your product around a problem only you solve versus features your competitors also have.

Sales assets your team will use

Messaging frameworks and enablement that align Product, Marketing, and Sales around one story.

Go-to-market content that converts

Website copy, sales decks, and campaign messaging rooted in what buyers actually care about.

What I Do

I fix broken messaging for ad tech and martech companies that can't break through saturated markets.

Most B2B tech companies have strong products but no clear story. They struggle to stand out, convert consistently, and back up their pricing with a compelling narrative.

I work founders and marketing leaders to clarify what makes you different and build the sales and marketing materials that prove it.

Here's how you'll go from broken messaging to clear market positioning

STEP 2

Create assets your sales reps will use

You get:

New enablement library
Website messaging
Product launch management and materials

Upgrade sales decks, website copy and outreach materials

STEP 3

Embed your story across your entire GTM

Create content and campaigns that amplify your message

You get:

Content audit
Content strategy
Campaign messaging
Thought leadership

Clarify your positioning & tell a better story

Build a differentiation strategy around a problem only you solve

STEP 1

You get:

Deep audience research
Complete messaging framework
Compelling sales narrative

You get:

Deep audience research
Complete messaging framework
Compelling sales narrative

You get:

New enablement library
Website messaging
Product launch management and materials

You get:

Content audit
Content strategy
Campaign messaging
Thought leadership

You get:

Deep audience research
Complete messaging framework
Compelling sales narrative

You get:

New enablement library
Website messaging
Product launch management and materials

You get:

Content audit
Content strategy
Campaign messaging
Thought leadership

Trusted by AI-powered ad tech, martech and data analytics companies

By The Numbers

25+

Adtech and Martech Clients

Product Launches

Days to See Sharper Positioning and Faster Deal Cycles

Years of Experience (8 as a Consultant)

"Liza was brought in to help streamline our product marketing strategy across multiple companies and product lines. She quickly proved her unique ability to cut through confusion and create compelling sales enablement programs."

Katie Grannell

VP, Marketing, Dun & Bradstreet

"Liza was a great partner to our team. She helped us to pull together a ton of disparate customer and product information into cogent messaging and content for our publisher audience, and was key to redeveloping our website to better engage with our audience."

Ju-kay Kwek

CEO, Switchboard Software

"Liza's work helped us to greatly accelerate our go-to-market efforts and hone in on our most valuable customers. She has deep knowledge of the ad tech ecosystem and a refined ability to shape messaging for many different personas across that landscape."

Bennett Crumbling
VP, Marketing, Optable