Differentiation that Holds Up In-Market
Find the one thing your product does that no one can claim, and build your story around it.
Consistency Your Buyers Can Feel
Align your website, decks, product launches, and campaigns around the same core story, so your market position compounds.
A Sales Narrative Your Team Will Use
One story that works in front of a brand, agency, or publisher. No more decks that get re-written before every meeting.
GTM messaging problems show up in familiar ways:
✖︎ Competitors with simpler products are winning deals because their story is cleaner
✖︎ Sales decks keep getting reworked but nothing sticks
✖︎ The website doesn't land, but no one knows why
✖︎ Buyers only “get it” deep into the conversation
MOST ADTECH PRODUCTS MAKE SENSE TO THE PEOPLE WHO BUILT THEM
Complexity Doesn't Automatically Translate to Value
Founders, CEOs and CMOs bring me in when:
→ Campaigns and content feel stale and repetitive
→ Hiring a full-time product marketer feels too early
→ No one fully owns the narrative
→ The company has outgrown how it explains itself
→ Everyone complains about the website
How Strong Products Become Easier to Buy
Turn Strategy into a Sales Story
✴︎ Competitor analysis
✴︎ Core sales assets
✴︎ Website messaging
A narrative that works in decks, on your website, and in real conversations with buyers.
Built for ad tech sales cycles, not a generic B2B template.
You get:
Operationalize the Narrative
Once you story is right, we make sure it travels.
Your website, campaigns, and sales conversations will all reinforce the same position.
You get:
✴︎ Content direction
✴︎ Campaign messaging
✴︎ Ongoing narrative
consistency
Most teams have fragments of old positioning work, partial personas, feature lists.
We start by getting your audience, differentiation, and core narrative right.
You get:
Rebuild the Foundation
✴︎ ICP clarity
✴︎ Messaging foundation
✴︎ Core narrative
Trusted by teams building complex adtech, AI, and data products
By The Numbers
25+
Adtech and Martech Clients
22
Product Launches
30
Days to a Clear, Working Narrative
20
Years of Experience (8 as a Consultant)
"Liza was brought in to help streamline our product marketing strategy across multiple companies and product lines. She quickly proved her unique ability to cut through confusion and create compelling sales enablement programs."
Katie Grannell
VP, Marketing, Dun & Bradstreet
"Liza was a great partner to our team. She helped us to pull together a ton of disparate customer and product information into cogent messaging and content for our publisher audience, and was key to redeveloping our website to better engage with our audience."
Ju-kay Kwek
CEO, Switchboard Software
"Liza's work helped us to greatly accelerate our go-to-market efforts and hone in on our most valuable customers. She has deep knowledge of the ad tech ecosystem and a refined ability to shape messaging for many different personas across that landscape."
Bennett Crumbling
VP, Marketing, Optable