TRUSTED BY COMPANIES LIKE
Most ad tech products make sense to the people that built them.
Most consultants can understand the technology or simplify it, but rarely both.
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The hard part is turning technical complexity into a story buyers understand quickly.
COMPETITORS ARE WINNING.
Usually with a worse product and a better story
DECKS GET REWRITTEN.
AGAIN.
Every sales meeting somehow requires a new version.
EVERYONE HATES
THE WEBSITE.
Sales, Product, and Marketing can't agree on how to fix it.
"WAIT. HOW ARE YOU
GUYS DIFFERENT?"
You're still explaining it,
three calls in.
HOW IT SHOWS UP
01
HOW STRONG PRODUCTS BECOME EASIER TO BUY
REBUILD THE FOUNDATION.
Find the thing no one else can claim.
​
Get your audience, differentiation and core narrative right.
You get: ICP clarity, messaging blueprint, core sales narrative
TURN STRATEGY INTO A SALES STORY.
02
Give Sales one story they don't have to rewrite.
​
Translate the strategy into decks, website, and assets buyers need.
​
You get competitor analysis, sales messaging, website copy and assets.
03
MAKE THE NARRATIVE SHOW UP EVERYWHERE.
Build consistency your buyers will feel.
​
Keep campaigns, content, launches and sales conversations reinforcing the same position.
You get: campaign messaging, content direction, launch support, ongoing PMM.
BY THE NUMBERS
25+
Adtech and Martech Clients
22
Product Launches
30
Days to a Clear, Working Narrative
20
Years of Experience
(8 as a Consultant)
WHAT CLIENTS SAY
"Liza's work helped us to greatly accelerate our go-to-market efforts and hone in on our most valuable customers. She has deep knowledge of the ad tech ecosystem and a refined ability to shape messaging for many different personas across that landscape."
Bennett Crumbling – VP, Marketing, Optable
"Liza was a great partner to our team. She helped us to pull together a ton of disparate customer and product information into cogent messaging and content for our publisher audience, and was key to redeveloping our website to better engage with our audience."
Ju-kay Kwek – CEO, Switchboard Software
"Liza was brought in to help streamline our product marketing strategy across multiple companies and product lines. She quickly proved her unique ability to cut through confusion and create compelling sales enablement programs."
Katie Grannell – VP, Marketing, Dun & Bradstreet