Make your message the center of gravity
Turn positioning into pipeline with product marketing that sticks and scales
Marketing that Moves the Needle Starts with Marketing that Lands.
You’ve refreshed your deck. Relaunched your site. Poured time and money into new campaigns. But pipeline’s still lagging. And buyers still see you as just another option.
If you’re:
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Leading with features instead of framing the problem
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Sounding interchangeable in a crowded category
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Struggling to arm sales with messaging that converts...
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It’s not a demand problem. It’s a differentiation problem.
I work with CMOs and product marketing leaders in ad tech, martech, and B2B SaaS to fix the foundation—your message—so everything else works better.
Fix the message. Watch momentum build.
Stop selling features.
Start owning your market.
B2B tech buyers are overwhelmed by noise. Ad tech and martech companies are drowning in category sameness. You’re not closing deals because your differentiation isn’t clear. Your campaigns underperform. Your story isn’t sticking.
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That’s where I come in.
Through my proprietary framework, The Gravity Effect, I help B2B marketers:
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Clarify their unique positioning
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Embed their differentiation across GTM channels
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Drive pipeline with a story buyers actually remember
Introducing The Gravity Effect:
Differentiation that pulls in the right buyers
A 3-part system to turn noise into narrative.
And narrative into revenue.
Magnetic Positioning
Reframe your buyer's problem in a way only your product solves
Demand Amplification
Build go-to-market content that makes your message stick and scale
Narrative Acceleration
Turn your message into the center of gravity in your market
Trusted by leaders in B2B tech
Clients typically see measurable results in 60 to 90 days and often recoup their investment in a single strategic deal
19%
10%
Lift in win rates
20%
Reduction in churn
Shorter sales cycles
22%
Increase in recurring revenue
Leah Holzman Glass, VP, Marketing
"Liza is a strategic thinker who knows how to flawlessly execute and deliver results."
What clients are saying
Ready to get out of the feature fog?
Book a call to clarify your story and accelerate your pipeline.