Clear Differentiation that Shows up in Sales
Position your product around a problem only you solve, not a list of features.
A Sales Story Your Team Will Use
Give Product, Marketing, and Sales one narrative that holds up in real conversations.
Messaging that Carries Across Everything
From your website to your sales deck to campaigns, so you stop rewriting the same story.
Most B2B Tech Products Make Sense.
They're Just Hard to Explain.
Over-reliance on demos means:
✕ Sales decks keep getting reworked
✕ The website never quite lands
✕ And buyers don’t see a clear
reason to choose you.
Teams bring me in when:
→ Hiring a full-time PMM feels too early
→ No one owns the full narrative
→ Fixing “the story” keeps getting
pushed aside
A Proven Approach to Building a Stronger Market Story
Turn it into a Sales Narrative
✴︎ Sales narrative
✴︎ Website messaging
✴︎ Core sales assets
Build a narrative that works in decks, on your website, and in real conversations, not just in theory.
You get:
Make it Consistent Across Everything
Your website, campaigns, and sales conversations will all reinforce the same story.
You get:
✴︎ Content direction
✴︎ Campaign messaging
✴︎ Ongoing narrative
consistency
Most teams have fragments of old positioning work, partial personas, feature lists.
We clarify your audience, value, and narrative properly.
You get:
Rebuild the Foundation
✴︎ Audience clarity
✴︎ Messaging foundation
✴︎ Core narrative
Trusted by AI-powered ad tech, martech and data analytics companies
By The Numbers
25+
Adtech and Martech Clients
22
Product Launches
60
Days to Clearer Positioning and More Effective Sales Conversations
20
Years of Experience (8 as a Consultant)
"Liza was brought in to help streamline our product marketing strategy across multiple companies and product lines. She quickly proved her unique ability to cut through confusion and create compelling sales enablement programs."
Katie Grannell
VP, Marketing, Dun & Bradstreet
"Liza was a great partner to our team. She helped us to pull together a ton of disparate customer and product information into cogent messaging and content for our publisher audience, and was key to redeveloping our website to better engage with our audience."
Ju-kay Kwek
CEO, Switchboard Software
"Liza's work helped us to greatly accelerate our go-to-market efforts and hone in on our most valuable customers. She has deep knowledge of the ad tech ecosystem and a refined ability to shape messaging for many different personas across that landscape."
Bennett Crumbling
VP, Marketing, Optable