Empower your sales and marketing teams to attract your next best customer
Work with a seasoned product marketing leader who will help you do more
Full-Funnel B2B Product Marketing Services
UNDERSTAND YOUR AUDIENCE
Focus on your customer’s pain points, identify your differentiators and develop messaging to position your product as the best solution
ENABLE YOUR SALES TEAM
Create value-driven materials that clearly and concisely explain your products and services to your target audience
DEVELOP A COMPELLING NARRATIVE
Tell a story that resonates with your customers. Make your story come to life with strategic presentations, sell sheets and other content for every B2B channel
ENGAGE & RETAIN CLIENTS
Gain attention from prospects and existing customers through every phase of the customer lifecycle – from training and on-boarding to upsells and renewals
Liza Cichowski has more than 20 years of experience in product marketing, sales enablement and content writing. Prior to founding Last Word MKTG in 2018, she led strategic marketing programs at Yahoo, Criteo and AppNexus.
Clients work with Liza to help them showcase their value, tell a compelling story and engage their audience. She frequently works with startups as well as large tech companies that have struggled to identify what makes their products stand out in a crowded marketplace. Liza is based in New York City and works with clients all over the world.
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Last Word MKTG 2023
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