A Great Product Story Starts with a Clear Message
We'll help you build a strong marketing foundation that resonates with your target audience.
DISCOVER YOUR AUDIENCE
EMPOWER YOUR SALES TEAM
We focus on your customer’s pain points, identify your differentiators, and develop messaging to position your product as the best solution.
We take a value-driven, consultative approach and create a compelling narrative that clearly explains your offering.
TELL YOUR STORY
We segment your expertise so you can showcase your knowledge and create content that spans verticals, product lines and customers.
ENGAGE & RETAIN CLIENTS
We show you how to gain attention through every phase of the relationship – from training and on-boarding to upsells and renewals.
Liza Cichowski has more than 20 years of experience in product marketing, sales enablement and content writing. Prior to founding Last Word MKTG in 2018, she led strategic marketing programs at Yahoo, Criteo and AppNexus.
Clients work with Liza to help them showcase their value, tell a compelling story and engage their audience. She frequently works with startups as well as large tech companies that have struggled to identify what makes their products stand out in a crowded marketplace. Liza is based in New York City and works with clients all over the world.
Last Word MKTG 2022