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Before I was a consultant, I was I was a job hopper. My resume was a "who's who" of the SaaS world. 

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I led marketing programs at Yahoo, Criteo, and AppNexus where I went through acquisitions, layoffs, re-orgs, and pivots. After 15 years, I wanted to get off that rollercoaster.

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So, I looked at what I had to offer:

  • I like solving strategic marketing problems

  • I love getting things done

  • I’m a strong writer and project manager

  • I’m knowledgeable and efficient

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That’s when it hit me that I was looking at “job hopper” the wrong way.  I was meant to be a consultant! â€‹ In 2018, I hopped off the corporate rollercoaster and started Last Word MKTG. It's longest I've stayed in any job. 

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Now, I spend my days advising B2B tech platforms on messaging, positioning, storytelling, content and more so they can get better leads. ​

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This is the best job I've ever had. 

Here's my story.

Hi, I'm Liza Cichowski, Founder of Last Word MKTG.

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