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I TRANSLATE COMPLEX PRODUCTS INTO STORIES BUYERS CAN ACTUALLY UNDERSTAND
Liza Cichowski
Owner, Last Word MKTG
Adtech and martech products are inherently complex. Many teams are too close to the technology to realize why the story stops landing.
Technology experts often struggle to simplify their products while copywriters can miss technical nuances.
I do both.
Adtech and martech products are inherently complex. Many teams are too close to the technology to realize why the story stops landing.
Technology experts often struggle to simplify their products while copywriters can miss technical nuances.
I do both.
I'VE SAT IN ENOUGH PRODUCT POSITIONING MEETINGS, LAUNCH PLANNING SESSIONS AND SALES TRAININGS TO RECOGNIZE THE PATTERN:
STRONG PRODUCT. SCATTERED STORY.
Deals go to competitors who are louder, but probably less capable.
That's the gap I work in.
WHAT I DO
I look at what already exists, decks, website, product docs, positioning work and find the through-line that connects everything.
That narrative becomes the foundation for your sales story, website, campaigns and launches.
WHO I WORK WITH
CMOs with too many priorities and no PMM owner.
Founders/CEOs whose product is stronger than the story around it.
Scaling teams where full-time PMM headcount doesn't make sense yet.
NO ADTECH 101 REQUIRED
You shouldn't have to explain the ecosystem before the real work can begin.
WHAT GOOD STORYTELLING CAN DELIVER
Examples of past work
25
NEW CUSTOMERS
A clearer market story helped a data provider with its positioning and win new business.
10%
LIFT IN AD SPEND
More focused positioning and messaging helped a programmatic platform strengthen adoption and retention.
12%
SALES INCREASE
A clear, differentiated story helped drive results to launch a big commerce media network.
Your story is in there somewhere. Let's find it.
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