Hi, I'm Liza Cichowski. I believe that storytelling is the foundation for B2B marketing. Here's my story: 

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Before I was a consultant, I was I was a job hopper. My resume was a "who's who" of the SaaS world. 

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I led marketing programs at Yahoo, Criteo, and AppNexus where I went through acquisitions, layoffs, re-orgs, and pivots. After 15 years of this, I wanted to get off that rollercoaster.

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So, I looked at what I had to offer:

• I like solving strategic marketing problems

• I love getting things done

• I’m a strong writer and project manager

• I’m knowledgeable and efficient

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That’s when it hit me that I was looking at “job hopper” the wrong way. I was meant to be a consultant!

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In 2018, I hopped off the corporate rollercoaster and started Last Word MKTG. It's longest I've stayed in any job. 

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Now, I spend my days advising B2B tech platforms on messaging, positioning, storytelling, content and more so they can get better leads.

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When I'm not working, you can find me at the park with my dog.

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This is the best job I've ever had.