Most CMOs and founders I work with have the same problem:

"We know our product is better, but buyers can't tell us apart from competitors."

 

For CMOs, it's because they're overwhelmed. They're juggling stakeholder requests, conflicting priorities, and constant pressure from sales and leadership with zero clarity on what actually moves deals.

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For founders, it's because GTM is all over the place. Product, Marketing, and Sales are each telling different versions of the story, and no one can clearly articulate why a buyer should choose you.

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Either way, you're stuck because:

• Your messaging is a mix of features and solutions with no narrative tying it together

• Marketing creates campaigns that blend in with the competition

• Sales can't explain why you're different in a way that lands

• You're losing deals to louder competitors with weaker products

 

And you're the one explaining to the board why pipeline isn't moving.

 

Here's why working with me is different:

I don't start with a positioning workshop. I start by looking at what you already have (your website, sales decks, product pages, content, internal docs) and I pull out the cohesive story that's buried in there.

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Most companies have done some work on personas, pain points, and value propositions. What they don't have is a narrative spine that connects it all. A unified way to explain the customer's world, their challenges, and why you fit.

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That's what I build.

 

My approach:

I create a messaging foundation: the connective tissue that turns scattered pieces into one actionable, repeatable story. This becomes the basis for everything your team creates > sales conversations, marketing campaigns, product launches, thought leadership.

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You get a narrative framework that provides:

 ❊ One unified story for Marketing, Sales, and Product
 ❊ Clear messaging for your website, sales deck, one-pagers, and demos
 ❊ A foundation for campaigns and content
 ❊ A repeatable way to explain value across markets and use cases
 ❊ The basis for future GTM assets and enablement

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This shows up on your website homepage, your sales deck narrative, your LinkedIn campaigns, founder POV content, thought leadership and in case studies that reinforce your differentiation. 

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Clients typically see measurable impact in 60-90 days: sharper positioning, faster sales cycles, higher win rates, and a leadership team that's finally aligned around one story.

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Most importantly, you stop losing deals because buyers can't tell you apart.

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If you're tired of watching competitors with weaker products win because they're louder... or you're burning budget on campaigns that sound like everyone else... let's talk.