Hi, I'm Liza Cichowski. I believe that storytelling is the foundation for B2B marketing. Here's my story:
Before I was a consultant, I was I was a job hopper. My resume was a "who's who" of the SaaS world.
I led marketing programs at Yahoo, Criteo, and AppNexus where I went through acquisitions, layoffs, re-orgs, and pivots. After 15 years of this, I wanted to get off that rollercoaster.
So, I looked at what I had to offer:
I like solving strategic marketing problems
I love getting things done
I’m a strong writer and project manager
I’m knowledgeable and efficient
That’s when it hit me that I was looking at “job hopper” the wrong way. I was meant to be a consultant!
In 2018, I hopped off the corporate rollercoaster and started Last Word MKTG. It's longest I've stayed in any job.
Now, I spend my days advising B2B tech platforms on messaging, positioning, storytelling, content and more so they can get better leads.
When I'm not working, you can find me at the park with my dog.
This is the best job I've ever had.