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Product Marketing Consultant

7 Steps to a

Strategy-First Marketing System

Great B2B marketing starts with a foundation rooted in strategy, not tactics. This approach ensures a clear path for meeting your goals.


Initial Marketing Assessment

During this call we’ll discuss your current marketing efforts, your future goals and what you want to achieve with your marketing initiatives.


Messaging and Positioning

Based on customer persona research, we’ll create value propositions, benefits statements, and a sales narrative that resonates with your target audience. 


Customer Journey Map

We’ll analyze your existing marketing plan and processes to discover gaps and create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey.


Ideal Client Persona 

We’ll interview 5 ideal clients to discover your most effective competitive advantage. You’ll receive ideal client profiles and messaging recommendations.


Competitor  Analysis

We’ll study your three biggest competitors and create high-level summaries on their marketing strengths and weaknesses.


Content Plan

We’ll build a content strategy using our “hub” pages approach that will allow you to map out  3-6 months of content.


Priority Growth Recommendations

We’ll meet with you and your team to deliver a complete package of all the elements above and recommend a strategic approach with the highest-impact activities you can immediately start implementing.

What Clients Are Saying

Leah Holzman Glass, CMO of Convera (formerly at Criteo and Amazon)

"I had the pleasure of working with Liza and found her to be a skilled and knowledgeable B2B marketer. A strategic thinker who also knows how to flawlessly execute and deliver results, I was continually impressed with the quality of Liza's work and highly recommend her."
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