7 Steps to a
Strategy-First Marketing System
Great B2B marketing starts with a foundation rooted in strategy, not tactics. This approach ensures a clear path for meeting your goals.
1
Initial Marketing Assessment
During this call we’ll discuss your current marketing efforts, your future goals and what you want to achieve with your marketing initiatives.
3
Messaging and Positioning
Based on customer persona research, we’ll create value propositions, benefits statements, and a sales narrative that resonates with your target audience.
5
Customer Journey Map
We’ll analyze your existing marketing plan and processes to discover gaps and create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey.
2
Ideal Client Persona
We’ll interview 5 ideal clients to discover your most effective competitive advantage. You’ll receive ideal client profiles and messaging recommendations.
4
Competitor Analysis
We’ll study your three biggest competitors and create high-level summaries on their marketing strengths and weaknesses.
6
Content Plan
We’ll build a content strategy using our “hub” pages approach that will allow you to map out 3-6 months of content.
7
Priority Growth Recommendations
We’ll meet with you and your team to deliver a complete package of all the elements above and recommend a strategic approach with the highest-impact activities you can immediately start implementing.