The Gravity Effect Framework
A 3-part system to help B2B tech companies break through market noise and become the obvious choice
Your message shouldn't be interchangeable.
It should be inevitable.
Too often, ad tech and martech companies get stuck in the same loop: the positioning sounds like everyone else, sales decks are feature-first, and campaigns don’t connect. The Gravity Effect is designed to fix that.
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In just 90 days, we help you sharpen your message, strengthen your sales tools, and anchor your narrative in what actually moves pipeline. So you stop sounding like a vendor, and start showing up as the category leader.
Magnetic Positioning
Reframe the buyer’s problem so only your solution makes sense.
​​Deliverables might include:
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Messaging blueprint
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Differentiation strategy
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Customer & competitor research
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Sales positioning narrative
Narrative Acceleration
Infuse your differentiated story into all GTM assets.
​​Deliverables might include:
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Sales deck revamp
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Website messaging audit & copy
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Sales enablement library
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Product launch
Demand Amplification
Make your message the "center of gravity" in your category.
​​Deliverables might include:
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Content strategy
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Thematic mapping
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Campaign planning & execution
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Thought leadership content
Ready to stand out from the crowd?
Book a call to see how The Gravity Effect can reposition your business for stronger differentiation, faster sales cycles and more predictable revenue.